Strategic management. Creating competitive advantage

This is one of the most popular publications on the topic of management and without exaggeration is the best textbook on the topic. Professionals appreciate this book for the clarity and clarity of the presentation, for the fact that the authors manage to systematize complex and extensive material and submit it in a convenient and logical form. The huge advantage of the book is in situations for analysis that accompany each independent topic. Given the urgent requirement of time, the authors paid special attention to business ethics. In addition, readers will familiarize themselves with the peculiarities of strategic planning based on positioning and from the point of view of the company"s resource base