Strategic Management by Kotler. Best Techniques and Methods

What is this book about
About strategic management. All you really need to know to survive in hard competition. The key ideas of each theory under consideration are illustrated by numerous examples from different areas of business, both fictional and from real life.
Why is the book "Strategic Management on Cotlebar" worthy of reading
This is a new Book of Philip Cotler, the legendary business guru, the author of the Bible Marketing, whose books were published by a circulation of more than 3 million copies in 20 languages,
In the book formulated "quintessence" of strategic management,
You will get a comprehensive understanding of the process of strategic management, read the most important tools and understand how they interact with each other.
For whom this book
For managers, as well as for anyone who is intended to develop successful strategies and make faithful solutions for the benefit of their company and its employees.
Who is the authors
Philip Kotler - Professor of International Marketing Kellog Graduate School of Management at Northwestern University. He is the author and co-author of 15 books, among which Marketing Management, named Financial Times one of the 50 best business books ever written. Member of the Board of the American Marketing Association, consults on marketing strategy, many large companies both in the United States of America and abroad.
Roland Berger - Honorary Chairman of the Board of Directors of Roland Berger Strategy Consultants. He lectures in the Brandenburg Technical University, an honorary professor of consulting in the field of management. It is a member of the supervisory and advisory councils of numerous organizations, including Fiat Group, Telecom Italia, Fresenius SE, Deutsche Bank, Sony Corporation, etc.
Niels Bikhoff is a professor, holder of the Master"s degrees and Doctor of Science in business administration. In 2005, he opened his own company and since then consults the top managers in all aspects of strategic management. Posted and published several books on management, is a professor of business administration and marketing at the European University of Distance Learning in Hamburg.
Book design features
Superobrovika
Key concepts
Management, Strategy, Competitiveness