Strategic alliances in business. Technologies for building long-term partnership relationships and creating joint endeavors

In modern business, consolidation has become the most common phenomenon. Many industries are dominated by several large corporations. How can small businesses not only survive in such conditions, but also increase their market share? According to the experienced entrepreneur and consultant Robert L. Tolles, the answer to this question is to create joint ventures and strategic alliances with other companies. In his book & quot, strategic alliances in business & quot, R.OUolles tells in detail how to plan, create and develop successful Partnership in business. The book provides a lot of specific examples of concluding business unions, and also describes the activities of large companies: Toyota, Procter & Gamble, Ford, Verizon and Microsoft, which encourage and stimulate the creation of alliances among their suppliers