State and public regulation in the field of advertising and public relations. Uch. manual
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The training manual reveals the structure of the state-public regulation system in the field of advertising and public relations, the elements of which are state and ethical regulation, as well as the self-regulation mechanism.
The specifics of the regulation of the main types of advertising, including commercial, social and political, as well as such types of PR as communication with the press or mediarileshnz (MR) and relations with the authorities (GR), are shown.
The work is comprehensively presented the educational and regulatory material necessary for studying the discipline "State and public regulation of advertising and information activities", which is the basic direction for students "advertising and public relations".
A textbook can also be used by students of legal universities in the study of advertising and public relations, information and electoral law
The specifics of the regulation of the main types of advertising, including commercial, social and political, as well as such types of PR as communication with the press or mediarileshnz (MR) and relations with the authorities (GR), are shown.
The work is comprehensively presented the educational and regulatory material necessary for studying the discipline "State and public regulation of advertising and information activities", which is the basic direction for students "advertising and public relations".
A textbook can also be used by students of legal universities in the study of advertising and public relations, information and electoral law
Author:
Author:Zubkov
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Toys & Skills development for kids
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Textbooks for universities. Special literature
ISBN:
ISBN:978-5-8114-3082-6
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