Madrid"s path of Real Madrid

"Real Madrid" is the most successful sports team on the planet. This football club has a large number of trophies than any other sports team. Including in their piggy bank 12 trophies of the UEFA Champions League. However, the story standing in a triumph goes beyond players and coaches. In general, the team of managers, consisting mainly of outsiders, made the bankrupt team the most expensive sports organization in the world.
How did Real Madrid achieve such extraordinary success? The author of the book, a professor of business school University, Stephen Mendis, is the first researcher who strictly analyzes both field and business aspects of the sports team. What he tells is completely unexpected for an ordinary reader and challenges the generally accepted wisdom that the data analytics based on games is the primary tools for success. In fact, the Formula of Victory of Real Madrid both on the field and outside it, on the choice of a player to financial management, depends primarily on the strategy, the devotion of the club culture and values ​​of the fan base