Specific marketing in the era of bazaar economy

The book presents a popular statement of the basics and collisions of marketing and anti-marketer, illustrated by both examples from the business practices of authors and examples from the Russian business marketing environment.
The name of the concrete marketing in the Epoch of the Basal Economy is the most concise annotation to the book, which summed up the quarter-time total experience of the authors on the marketing field.
This is a book with a "double bottom". Who wants, he will find in it a marketer for marketing and jokes about marketers, and someone wants to find and find theoretical caustment ... Anecdical adventures of marketing in Russia.
The book is designed for a wide range of entrepreneurs in need of services of marketers, and marketers who need employers. Book for students and their parents.
The book is categorically not recommended not only to read, but even take into the hands of marketing luminais, who teaching this "science" in educational institutions