Soviet means excellent! Soviet advertising posters from the 1930s to the 1960s. Golden collection

"Soviet means excellent!" - This slogan remembers in our country many. In the mid-1930s, the period of normalized distribution of products and goods through the work supply departments (ORS) and commercial sales in the Torgsines was changed to the time of industrial growth and expansion of the consumer market. A card system was canceled, the Torgsins were redone to the "Deli" shops and, along with advertising export products, received an advertisement for internal trade.
Israel Bograd played a huge role in its formation. Being a recognized Master of the hand drawn film of the film, he introduced the composite techniques for the construction of the film, the use of an angle and perspective, as, for example, in advertising Papyrin "Derby". Bograd first created a poster staged still life, each of the items of which could have risen like a hero of a doll cartoon ("dumplings") The fonts in the artist"s posters were no less significant than the plot drawing, as in advertising a popular toothpaste "Sanit" with the image of a young flyer against the background of the sky, along which the white leaf is gracefully inscribed.
The virtuoso posterition of the receivers of a poster pattern distinguishes the work of the Patriarch of Soviet advertising Alexander Zelensky, whose flourishing of creativity fell on the 1920s and 1930s, and the young advertiser Alexander Pobedinsky. Artists parallel working on advertising ice cream, meat and dairy products, canned food, fruit juices, confectionery and strong alcoholic beverages. It should be noted that all single-profile manufacturers in the country produced a strictly defined range of products that meet approved standards. Factory products produced in Moscow, Leningrad, Saratov, Rostov-on-Don and Irkutsk had the same appearance, so the metropolitan artists automatically created advertising for the whole country. First of all, it concerned canned foods, as well as tobacco and liquor-vodka products, actively advertised in the late 1930s (poster A. Plyaznsky "bitter tinctures") Through advertising, buyers acquainted with many new products and products (poster A. Zelensky "hot" Moscow "Cutlets with a bun")