Soul of the Organization: How to Create a Successful Corporate Culture

Corporate culture can destroy your company or become the foundation of its success: It is your values, and not a business practice, are a business engine in the modern world. And although the corporate culture has become a fashionable term today to describe the fundamental values, which each organization is guided in their work, this concept knocks down a pitch of many, because it is believed that corporate culture is an attribute of large corporations and the care of their general directors.
It is customary to think that corporate culture is an objective reality to which it is impossible to influence. In fact, there is nothing more distant from the truth: the organization of any size has its own culture, and each employee contributes to its formation. In the end, the soul of any organization is no more and no less than the values ​​that share and embody in their behavior of its employees.
After reading this book, you will learn:
How to conduct an audit of the corporate culture of your organization, determining its strengths and weaknesses.
What are the seven components of any successful business culture, and as the best companies in the world deliberately cultivate them in everyday work.
How do corporate cultures evolve, why they develop and why die.
As the values ​​of the organization affect its strategy and work results