SONY versus SAMSUNG
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Having conducted a detailed comparison of the strategic solutions of the two giants of the Sony and Samsung electronic industry in relation to technologies, marketing, organizational structure and globalization Chang SI Zhin concluded that the difference in the effectiveness of Sony and Samsung is explained not only by their strategies. A significant role was also played by organizational processes and leadership style at the level of higher management. The author explores all these aspects in the details and, conducting this analysis, simultaneously offers the reader with the most interesting information about the approaches of each companies to global expansion and the main reasons for their success and failures. The book presents interesting conclusions and ideas with which it will be useful to familiarize yourself with representatives of any company operating under cruel competition.
This book should certainly have to read every leader who wants to better figure out the strengths and weaknesses of its Asian competitors, especially those for whom global ambitions are characteristic. It will also be useful for everyone who is interested in issues of strategies, organizational structures and international business
This book should certainly have to read every leader who wants to better figure out the strengths and weaknesses of its Asian competitors, especially those for whom global ambitions are characteristic. It will also be useful for everyone who is interested in issues of strategies, organizational structures and international business
Author:
Author:Chang Si Jin
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Computer & Technology
Paper:
Paper:White
Series:
Series: Higher Class
ISBN:
ISBN:978-5-699-33815-3
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