Soft power, soft force, soft authority. Interdisciplinary analysis: collective monograph

The collective monograph is the first systematic academic study of the phenomenon of Soft Power, the interest in which he broke out with a special force in the last five years. The authors are specialists in the field of political science and international relations, semiotics and linguistics - set out their own views on the problem of "soft power" and introduce the ideas that have developed on this occasion in their fields. A number of work contains attempts to apply a new concept to the description of political processes in a number of countries.
The book is of interest not only for researchers, teachers and students of a number of public disciplines, but also for political consultants, PR specialists, journalists, government officials