Soft management. How to attract the best, develop the capable, and lead effectively.

Why does everyone want to get into IT? Because there are rules of 'soft management' at work, and the employee is not a worker, but a client! Sell your work to the employee, become a super-efficient manager, and lead your company to success! In this book by leading researchers in the field of human resources, whose services are used by top Russian companies and teams - Igor Niesov and Ekaterina Tyshkovskaya - you will find systematic answers to the main questions of personnel management. - How to attract the best and develop the capable? - How to set goals within the company/team? - How to manage employees based on their strengths? - How to motivate, engage, and create a positive experience? - Why does an employee's self-realization affect the company's success? - What are the systemic laws of the relationship between employee and employer? - How to maintain productive relationships with employees for as long as possible? The very framing of these questions suggests that these are the principles of soft management, soft leadership, which are the future and the key to the prosperity of any organization! With this book, you will: - Learn to use modern methods of personnel management, - Build a strong corporate culture, - Increase the efficiency and engagement of employees, - Understand how an employer brand is created and why it is needed.