The management of investment attractiveness of the organization. Textbook

The theoretical, methodological and practical issues of managing the investment attractiveness of the organization, including the systematization of the requirements of the investor, factors, indicators and criteria for evaluating investment attractiveness, are considered. The mechanism for attracting investments in the organization in the conditions of a monosocialized city is described based on the development and implementation of its diversification projects. The place and role of corporate securities in the formation and assessment of the investment attractiveness of the organization are shown, the methods of value assessment of shares and bonds as the main issuing securities of the organization are considered.
complies with the requirements of the Federal State Educational Standard of Higher Education of the latest generation.
For students of undergraduate and graduate students studying in the areas of training "Management", "Economics", "Finance and Credit", "Marketing", "Business Informatics", "State and Municipal Administration", Housing and Communal Economy and Communal Infrastructure "," trade "," commodity studies", "innovatics", as well as in engineering, technological and other areas and specialties providing for the study of the disciplines of economic, organizational and management cycles. It is of interest to graduate students, students of business schools and continuing education and retraining courses. It can be useful to university teachers, employees of research and consulting firms, managers and specialists of enterprises