The art of steritelling. How to create stories that fall into the very heart of the audience
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The ability to tell stories is a real superlace. She is able to solve the outcome of a major deal, save a difficult presentation on the Council of Directors or convince millions of people to sacrifice money for charity. Increasingly, the leaders of the top companies are in the format of steritelling, because this is the most effective way to convey their ideas to the audience. Karmin Gallo, the author of the bestsellers in communications, held dozens of interviews with the most famous speakers and analyzed more than 500 TED performances to reveal the secret steritelling mechanisms for us
Author:
Author:Gallo Carmin
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Psychology of communication
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-116871-1
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