Speech Culture and Business Communication. Tutorial
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The textbook contains theoretical, practical and reference material, quotes from classical artistic and journalistic literature, texts in the style of business communication. Creative tasks, analytical exercises based on the analysis and synthesis of information, tests provide the applied nature of the textbook.
A textbook is relevant for any modern person, since any area of activity involves the possession of a culture of business communication, the development of skills and skills of effective speech behavior. Among the tasks that are designed to solve the allowance are the mastery of the culture of business speech and communication, the increase in the cultural level, the knowledge of the rules of speech etiquette and the laws of the composition, the style of speech, the methods of conviction and argumentation, the ability to use the theory in the practice of negotiations and the creation of presentations.
complies with the requirements of federal state educational standards of higher education of the latest generation.
It is intended for everyone who wants to master the norms of speech behavior in various communicative situations of business communication. It can be used in the practice of teaching and studying courses on various aspects of business communication both in auditorial and distance, both group and individual classes
A textbook is relevant for any modern person, since any area of activity involves the possession of a culture of business communication, the development of skills and skills of effective speech behavior. Among the tasks that are designed to solve the allowance are the mastery of the culture of business speech and communication, the increase in the cultural level, the knowledge of the rules of speech etiquette and the laws of the composition, the style of speech, the methods of conviction and argumentation, the ability to use the theory in the practice of negotiations and the creation of presentations.
complies with the requirements of federal state educational standards of higher education of the latest generation.
It is intended for everyone who wants to master the norms of speech behavior in various communicative situations of business communication. It can be used in the practice of teaching and studying courses on various aspects of business communication both in auditorial and distance, both group and individual classes
Author:
Author:Филиндаш Лариса Васильевна, Паудяль Надежда Юрьевна
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Politics & Social Science
- Category:Reference books
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-16-015015-4
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