Simple rules. How to succeed in a complex world

The book about how simplicity is the difficulty in nature, business and life in general.

Difficulty - the main characteristic of our time. Too many emails, remote controls and control systems to all and all, complex multi -page contracts. The secret of survival now is simplicity and clarity. Having developed several simple but effective rules, you can solve even the most difficult problems.

Simple rules are the strategies of the shortest path, they save time and means to us, focusing our attention and simplifying the process of information processing. Every day we are guided by simple rules, often not realizing what we have at all. For example, you can consciously make a decision not to check the email before you drink a cup of morning coffee, or not go on a second date with someone who only says about themselves. It is possible, however, that you rely on the same simple rules when you decide what to put on, where to invest money or how to maintain harmony of the figure, although you do not even suspect that you are following them. Thanks to simple rules, you can act without stopping and without hesitation for a long time over each of your decision.

Are you trying to deal with information overload, or are you looking for new opportunities with limited resources, or just struggle with bad habits, "simple rules" will help you understand why simplicity is better than complexity and how to use it in practice.

For whom this book
For everyone who is aware of the complexity of our world and wants to learn how to survive in conditions of uncertainty.

About the authors
Kathleen Eisenhardt - Professor in Stanford, co -author of two books.

Donald Sull - professor, lecturer of the School of Management in MIT, expert on developing markets, author of three bestsellers and more than a hundred articles