Rhetoric. Textbook

The textbook is a new type of publication in content, and by methodological basis, and by the methodological apparatus. At the same time, it sets out the theoretical foundations of the subject: basic unitric models (rhetorical canon, topic, kharia, etc), the theory of discourse and speech behavior, the history of rhetoric. It contains an operational system of information about Russian speech culture and the features of elitist speech, full courses of modern oratory, business speech, speech creativity, and appropriate trainings are given. The methodological complex consists of tasks, tests, exercises, control issues and tasks, lists of recommended literature on sections. Illustrative material is represented by tables and drawings. Corresponds to the Federal State Educational Standard of Higher Education of the latest generation. Designed for university students studying in the areas of training: philology, journalism, history, sociology, political science, management, public relations, literary creativity (undergraduate, magistracy, specialty)