Political Management and Modern Political Campaign Management. Textbook
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The textbook gives a comprehensive idea of the content of the management of modern political campaigns, the ratio of politics and management is considered, the features of modern political management, the specifics of political campaigns and their types are presented. The book discusses in detail the content of the main types of management within the framework of the political campaign, analyzes the experience of implementing key areas of political campaign in modern practice. A special place in the textbook is given to the organization of mass political communication in the Internet space, the creation and promotion of modern political brands. Important attention is paid to issues related to political propaganda and manipulations of mass consciousness in the conditions of a modern information society, including examples of organization and conducting color revolutions.
For students, graduate students, teachers of social and humanitarian faculties, specialists in the field of political management and political communications
For students, graduate students, teachers of social and humanitarian faculties, specialists in the field of political management and political communications
Author:
Author:Володенков Сергей Владимирович
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Reference books
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-9988-1470-9
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