Personnel marketing + ECTION (Undergraduate) Textbook

The main issues of personnel marketing are discussed in detail. Particular attention is paid to marketing research on the labor market, planning the needs for personnel and evaluating its quality by key employers. Many methodological provisions and development in the work are the result of the scientific activity of authors in the field of HR management and are published in the educational literature for the first time.
corresponds to the Federal State Educational Standard in the last generation.
For students studying in the field of “personnel management "(level of training" undergraduate”), graduate students and teachers of economic universities, heads and personnel services, as well as for a wide range of readers interested in urgent problems of human resources management