Motivation as it is. As Coca-Cola, Ernst & Young, Mars, Metro Cash & Carry inspire employees

Tatyana Kozhevnikova is an expert in the field of personnel management. For 25 years of successful career, she worked in the largest corporations such as Coca-Cola, Mars, Ernst & Young, Metro Cash & Carry, Rosatom, X5 Retail Group. From 2015 to 2018, she held the post of HR director of the organizing committee of the 2018 FIFA World Cup in Russia.
The book "Motivation as it is" is the experience of Russian practice of personnel management. During her activities, Tatyana actively developed the HR sphere, studied and checked the existing control systems and developed her own methods for increasing productivity. For the long-term efficiency of employees, Tatyana uses an integrated approach that changes the behavior of managers, organizational culture and the activities of the HR department. High salaries and bonuses do not guarantee long -term success. The book “Motivation as it is” analyzes a set of tools for increasing motivation and a analysis of the advantages and disadvantages of each method, including assessing financial costs.
The book "Motivation as it is" contains recommendations, as:
- attract and keep the best in the company,
- Effectively build organizational processes,
- make motivation a highly profitable investment,
- reduce bonuses and bonuses,
- increase employees" involvement.
"Life, with a share of irony, examples, practical schemes and working tips. A useful book for managers and owners of companies! "
Ilya Blinov, General Director of Milford, teacher of the Higher School of Economics