Modern strategic analysis
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The publication can be rightly called one of the most famous works in the world on strategy. Its main goal is the "weapons" of readers with the basic concepts, schemes and methods of strategic management, which will allow them to make the best decisions both for their companies and for themselves personally.
The author talks about the concept of corporate strategy, modern strategic management, deeply analyzes the nature and sources of the competitive advantage of the company, considers business strategies in the context of different areas of activity, special issues of corporate strategy.
Despite the fact that the "modern strategic analysis" includes the latest achievements in the field of strategies, this book was written so that readers with a different level of knowledge and experience in various fields could understand it.
In the seventh edition, much attention is paid to the practical implementation of the strategy, the progress that has taken place since 2007 in the world of business and in strategic analysis is reflected, the global recession, followed by the financial crisis of 2008-2009, has been considered.
The book is intended for students of MBA programs, graduate students, students of economic universities, and teachers.
Recommended by the Council of the Ministry of Education and Science of the Russian Federation on the educational program of additional professional education "The master of business administration - Master of Business Administration (MBA)" as a textbook for students students "master of business administration"
The author talks about the concept of corporate strategy, modern strategic management, deeply analyzes the nature and sources of the competitive advantage of the company, considers business strategies in the context of different areas of activity, special issues of corporate strategy.
Despite the fact that the "modern strategic analysis" includes the latest achievements in the field of strategies, this book was written so that readers with a different level of knowledge and experience in various fields could understand it.
In the seventh edition, much attention is paid to the practical implementation of the strategy, the progress that has taken place since 2007 in the world of business and in strategic analysis is reflected, the global recession, followed by the financial crisis of 2008-2009, has been considered.
The book is intended for students of MBA programs, graduate students, students of economic universities, and teachers.
Recommended by the Council of the Ministry of Education and Science of the Russian Federation on the educational program of additional professional education "The master of business administration - Master of Business Administration (MBA)" as a textbook for students students "master of business administration"
Author:
Author:Grant Robert
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Classic MBA
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-0381-2
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