Models and practices of political content management in the Online space of modern states

The monograph discusses the process and the results of political content management in the Online space of modern states in the post-truth era. The authors conceptualized the concept of "political content" and an explanatory model of political content management in the Online space was developed. On the basis of the proposed theoretical model and using the developed and tested methodology and hybrid tools (mathematical analysis of social networks and communities, linguistic scum, relational sociology), an empirical study was conducted: the existing practices of creating and managing political content in Russia, the USA, France, and India , Pakistan and other countries, the stages of the process of forming political content in the Online space are described on the example of the case of the case of the international socio-political movement "Women"s March" and on the example of the use of political content during the election campaign of D. Trump. On the example of a study of political content formed as part of the Governor"s Electoral Cycle 2018-2019. and in the network communities of citizens "typical" and "overheard" in 22 constituent entities of the Russian Federation, the potential for the influence of political content on the institutions of the political system, the activities of actors in public policy, practice and form of political participation and communications in Online and Offline spaceships were evaluated The intersection and fault lines of official and civil discourse were allocated. In the course of the analysis of the communication model "Speaker - the listener" on the example of the Ecosystem Case "Vedud - Beslan", within the framework of the current linguistic turn in the political era of post -truths, the principles of ecosystems and role -playing positions (the leader of opinions and influents) were identified, strategies and technology of influence were identified Latent leaders of opinions on the formation of a given reaction to the studied created political content.
For scientists, network researchers, political scientists, linguists, sociologists, specialists in the field of state and municipal administration, IT specialists