Media discourse. Analysis of media texts
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This is a book about a new modern problem - about the formation of power through mass media. The author uses the method of discourse analysis to the functioning of the media as a way of forming the social opinion of the majority. Using examples from modern media, the author analyzes the phenomenon of the so -called mediatorization of society.
. The book considers advertising as a mechanism for the formation and management of consumption, magazines as a special mechanism for the formation of consumer identity, television stories as a narrative, reality television, enhancing the inclusion of an audience, television interviews as a way of establishing power, comments on events as a way of social discrimination , and problems of interactive media.
. The kniga was written in a living language, illustrates and explains new social phenomena, and will be interesting to sociologists, linguists, journalists, specialists in the field of the media, and all those who are interested in media issues and modern social issues
. The book considers advertising as a mechanism for the formation and management of consumption, magazines as a special mechanism for the formation of consumer identity, television stories as a narrative, reality television, enhancing the inclusion of an audience, television interviews as a way of establishing power, comments on events as a way of social discrimination , and problems of interactive media.
. The kniga was written in a living language, illustrates and explains new social phenomena, and will be interesting to sociologists, linguists, journalists, specialists in the field of the media, and all those who are interested in media issues and modern social issues
Author:
Author:Матисон Д.
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
- Category:Reference books
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-617-7022-95-3
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