Marketing linguistics. The patterns of the promoting text
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The publication is the first consistent presentation of the main ideas and methods of an applied linguistic direction devoted to the study of advertising and other promoting texts, as well as other verbal components of marketing communication. Among the authors are famous specialists in the language of advertising communications, semiotics of advertising, pragmatics and lexicology.
Work is intended for linguists and marketing communications specialists: copywriters, brand managers, neiming specialists and PR
Work is intended for linguists and marketing communications specialists: copywriters, brand managers, neiming specialists and PR
Author:
Author:Borisova Elena Georgievna, Antonova, Antonova Lyubov Gennadievna, Vikulova Larisa Georgievna
Cover:
Cover:Soft
Category:
- Category:Arts & Photography
- Category:Politics & Social Science
- Category:Reference books
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-9765-3987-7
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