Internet journalism and Internet advertising. Tutorial
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Dedicated to the creative work of a journalist or advertiser on the Internet as a system of mass communications. The book is addressed to those who would like to engage in both, but ... does not have a corresponding education and special knowledge for this. Suppose you created the so -called "live magazine", or your friend who already has it, asked you to help him with context. What should you first pay attention to so that your texts are well read? How to collect your own target audience and how to please? Or maybe you already know that you can write well and interestingly, and would like to earn money on articles published on the Internet, but ... are you just afraid that you can’t cope? The same goes for modern Internet advertising. How is it created on the Internet, what kind of "pitfalls" are waiting for those who are going to engage in it? In the book that you are now holding in your hands, all this is told, simply and clearly, on the basis of the rich personal experience of its authors.
For students of departments and faculties of journalism, advertising and public relations, analysts in the field of journalism and theory of mass communications, as well as practical journalists involved in the creation and functioning of the media on the Internet
For students of departments and faculties of journalism, advertising and public relations, analysts in the field of journalism and theory of mass communications, as well as practical journalists involved in the creation and functioning of the media on the Internet
Author:
Author:Egorova Ekaterina Sergeevna, Rosenberg Natalya Vladimirovna, Shpakovsky Vyacheslav Olegovich
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Reference books
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:offset
ISBN:
ISBN:978-5-9729-0202-6
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