How to change. Science that will help to overcome internal obstacles on the path of change
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On the way to the changes, your main enemy sits in your head. Maybe this is forgetfulness, or a lack of self -confidence, or laziness, or a tendency to succumb to temptations. Whatever the challenge, the best tactics - in sports and in life - always evaluate their opponent and play accordingly.
The purpose of this book is to help you do just that. You will learn how to recognize the enemy and understand how this opponent is trying to interfere with your progress, and how to apply scientifically proven methods against him specially configured to fight him. Each chapter will be devoted to one of the internal obstacles standing between you and success. By the end of reading, you will know how to recognize these obstacles and what can help you overcome them.
Why decided to publish this book
Professor, behaviorist and consultant of Google and US Ministry of Defense Katie Milkman, based on his own scientific research and colleagues, tells how to change his behavior and habits.
Thanks to examples, stories, specific recommendations and Sammari on each topic, the book is read easily and interestingly and pushes to positive changes.
For whom this book
For those who work a lot on themselves and on a change in their habits.
For everyone who wants to improve their lives and become happier.
From the author
I was lucky to cooperate with dozens of the best world economists, psychologists, programmers and doctors who shared my goal to figure out how to change behavior and thereby improve life. Our collective studies gave important results that have already helped universities increase students" performance, doctors to reduce the number of antibiotics discharged without the need, to non -profit organizations - to attract more volunteers, and to employers to spur the participation of employees in preferential programs. In addition, we found methods that can help any person quickly lay the habit of sports activities, make their own? The diet is more useful, increase savings or get to the polling station on election day.
I hope that, regularly using these tools, will you see how from small changes? Great results are added up.
About the author
Katie Milkman - Professor of the Wardon Business School of Pennsylvania University. Bachelor in the field of research and Americanism University, Doctor of Sciences Harvard University, where she studied computer sciences and business. Awarded award and teacher.
co -founder and co -director of the research center "Changing behavior for the good", the purpose of which is to promote the science of changes in behavior.
Over the course of her career, Katie worked with dozens of organizations, including Google, the US Department of Defense and the American Red Cross, advising them on the issues of stimulating the positive changes in the company. Katie often writes about behavioral science for large media, such as The Washington Post, The Wall Street Journal and The New York Times.
Now Katie lives with her husband and son in Philadelphia. It leads a popular podcast about Choiceology
The purpose of this book is to help you do just that. You will learn how to recognize the enemy and understand how this opponent is trying to interfere with your progress, and how to apply scientifically proven methods against him specially configured to fight him. Each chapter will be devoted to one of the internal obstacles standing between you and success. By the end of reading, you will know how to recognize these obstacles and what can help you overcome them.
Why decided to publish this book
Professor, behaviorist and consultant of Google and US Ministry of Defense Katie Milkman, based on his own scientific research and colleagues, tells how to change his behavior and habits.
Thanks to examples, stories, specific recommendations and Sammari on each topic, the book is read easily and interestingly and pushes to positive changes.
For whom this book
For those who work a lot on themselves and on a change in their habits.
For everyone who wants to improve their lives and become happier.
From the author
I was lucky to cooperate with dozens of the best world economists, psychologists, programmers and doctors who shared my goal to figure out how to change behavior and thereby improve life. Our collective studies gave important results that have already helped universities increase students" performance, doctors to reduce the number of antibiotics discharged without the need, to non -profit organizations - to attract more volunteers, and to employers to spur the participation of employees in preferential programs. In addition, we found methods that can help any person quickly lay the habit of sports activities, make their own? The diet is more useful, increase savings or get to the polling station on election day.
I hope that, regularly using these tools, will you see how from small changes? Great results are added up.
About the author
Katie Milkman - Professor of the Wardon Business School of Pennsylvania University. Bachelor in the field of research and Americanism University, Doctor of Sciences Harvard University, where she studied computer sciences and business. Awarded award and teacher.
co -founder and co -director of the research center "Changing behavior for the good", the purpose of which is to promote the science of changes in behavior.
Over the course of her career, Katie worked with dozens of organizations, including Google, the US Department of Defense and the American Red Cross, advising them on the issues of stimulating the positive changes in the company. Katie often writes about behavioral science for large media, such as The Washington Post, The Wall Street Journal and The New York Times.
Now Katie lives with her husband and son in Philadelphia. It leads a popular podcast about Choiceology
Author:
Author:Milkman Katie
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Psychology
- Category:Reference books
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Your life-in your hands
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00195-018-9
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