Exploring internal communications. The voice of an informed employee
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The book edited by the famous international expert in the field of Kevin Cancer"s internal communications convincingly proves that internal communications are a critical part of modern management. It is they who help companies become successful in highly competitive markets. The authors make two important conclusions.
First: internal communications have become an independent managerial discipline. These are no longer the “reactive tactics” of the PR or HR departments, we are talking about relationships with the most significant group of stakeholders - with the company"s employees.
and the second: internal communications are not only informing staff and the creation of new channels for contacts. Modern communications with personnel are ensuring the rights of personnel to expression of their own position and adaptation of the company to the “voice of an informed employee”.
The book is addressed to specialists in internal communications, as well as teachers and students studying communicative disciplines
First: internal communications have become an independent managerial discipline. These are no longer the “reactive tactics” of the PR or HR departments, we are talking about relationships with the most significant group of stakeholders - with the company"s employees.
and the second: internal communications are not only informing staff and the creation of new channels for contacts. Modern communications with personnel are ensuring the rights of personnel to expression of their own position and adaptation of the company to the “voice of an informed employee”.
The book is addressed to specialists in internal communications, as well as teachers and students studying communicative disciplines
Author:
Author:Под ред. Рака К.
Cover:
Cover:Hard
Category:
- Category:Education & Teaching
- Category:Politics & Social Science
- Category:Reference books
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-7598-2316-2
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