Brand management in personnel management. Tutorial
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The textbook is devoted to brand management issues in personnel management. The main content of the manual is the issues of developing, positioning, promoting the organization’s HR.
The textbook is written taking into account the requirements of the Federal State Educational Standard in the direction of training "personnel management".
For students of higher educational institutions studying in the field of training "personnel management", as well as for teachers, graduate students, students of business schools and advanced training courses specializing in personnel management, for managers and specialists of personnel management services
The textbook is written taking into account the requirements of the Federal State Educational Standard in the direction of training "personnel management".
For students of higher educational institutions studying in the field of training "personnel management", as well as for teachers, graduate students, students of business schools and advanced training courses specializing in personnel management, for managers and specialists of personnel management services
Author:
Author:Arkhipova Nadezhda Ivanovna
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Social Science & Politics
ISBN:
ISBN:978-5-7281-2962-2
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