Black rhetoric. Power and magic of words

Quote: “Black rhetoric is a winner clothed in the words of the dominant, convincing due to the consistent use of all means and tools available in the language sphere: verbal, paraverbal and non-verbal, that is, speech-speech signals and signals accompanying speech.” Karsten Bredemayer
What is the book “Black Rhetoric: Power and Magic of the Word”: About the ability to manipulate with all rhetorical means and methods so that the opponent or audience comes to the necessary conclusion in the process of negotiations or performances.
About the ability to distinguish in what context and under what questions your arguments mean nothing or, conversely, are decisive. The author tells how to eliminate the contradictions and give the “red thread” to each conversation, turn the negative thinking and behavior of the interlocutor into a positive and constructive, resourcefully and elegantly eliminated traps, do not lose their heads in hot disputes and behave confidently.
Why the book “Black Rhetoric” is worthy of reading: the book is distinguished by a new, non -standard approach that offers both beginners and professionals a successful combination of methods, techniques and exercises for training. The author is an authoritative specialist in your field, and you get true pleasure from a light and witty presentation style. After reading this book, you will understand how great the magic of the word is to improve your perception, honk your own style of discussion-and begin to lead them in a completely different way.
For whom this book is: for everyone who wants to confidently conduct any discussions and get out of any dispute the winner.
Who is the author: Karsten Bredemayer is a well -known specialist in the field of business consulting and a leading coach in communicative equipment for all German -speaking Europe. Previously, he led a group of consulting companies, for several years he was a consultant in training in participation in television programs. Collaborates with the largest firms such as Allianz, Deutsche Bank, Novartis, Pharma, BP, Axel-Springer-Werlag, Deutsche Telekom, Ruhrgas, Gruner+Jahr, Wal-Mart, SAP, Sun Microsystems and others. dedicated to practical rhetoric, including the “art of verbal attack”, “Rhetoric rules: how not to get lost during the performance and be convincing”, “provocative sales: how to submit yourself and your goods profitable”