Анкетирование
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The book considers the indispensable role of questionnaires in the market research, analyzes their various types, as well as the time and the reason for the interview. The reader will find recommendations on how to properly plan, structure and compose a questionnaire and how to best conduct a study. The book covers the following topics:
- purpose of questionnaires,
- methods for collecting information,
- Types of questions and data,
- the use of tips,
- development and structure of the questionnaire,
- pilot survey,
- ethical questions,
- displacement of the respondent response in the direction of social desirability,
- conducting interethnic surveys.
This publication is released in the series "Marketing Research in Practice", which is established with the assistance of the Society for Studying the Market. “Questioning "is a valuable guide for everyone who is engaged in market research. In addition to useful tips of professionals, this book contains the most common mistakes and methods that help to avoid them
- purpose of questionnaires,
- methods for collecting information,
- Types of questions and data,
- the use of tips,
- development and structure of the questionnaire,
- pilot survey,
- ethical questions,
- displacement of the respondent response in the direction of social desirability,
- conducting interethnic surveys.
This publication is released in the series "Marketing Research in Practice", which is established with the assistance of the Society for Studying the Market. “Questioning "is a valuable guide for everyone who is engaged in market research. In addition to useful tips of professionals, this book contains the most common mistakes and methods that help to avoid them
Author:
Author:Брейс Айан
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:966-8644-54-9
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