10 commandments of the communication war: how to defeat the media, Instagram and Facebook
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How to react if someone publishes false information about you or your business? What to do if you are involved in a loud conflict? How to recognize your mistake correctly?
The authors of the book offer 10 universal commandments - behaviors that will help you get out of difficult situations. And many practical examples from recent sensational stories - both positive and negative - clearly demonstrate the breadth and features of their application. This book is useful not only to professional PR managers or the heads of communication departments. In the modern communication war, everyone is involved: politicians, officials, businessmen and, in the end, ordinary citizens. Anyone can be a victim. “10 commandments” - survival allowance for everyone
The authors of the book offer 10 universal commandments - behaviors that will help you get out of difficult situations. And many practical examples from recent sensational stories - both positive and negative - clearly demonstrate the breadth and features of their application. This book is useful not only to professional PR managers or the heads of communication departments. In the modern communication war, everyone is involved: politicians, officials, businessmen and, in the end, ordinary citizens. Anyone can be a victim. “10 commandments” - survival allowance for everyone
Author:
Author:Gladkova Karolina, Dmitry Solopov
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:History & Geography
- Category:Natural sciences
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:18+
ISBN:
ISBN:978-5-907274-67-9
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