Social media is nonsense. Revelation of a marketer
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This book against the background of other numerous works of marketers about social media is a mansion. It does not exceed social networks, but, on the contrary, the myth of their omnipotence. As the author himself says, "this book is an excursion in the spot factory.
If you believe the new experts, the Internet guru, marketers and the media, then we might think that social media is the second coming of the Messiah. They are able to withdraw your product promotion methods and interact with customers to a new level and give a powerful push to your business. Social media are all for the growth of the business, marketers argue.
Journalist and public critic Brandon Mendelssohn skillfully destroys this myth. It shows why social media have become so popular among marketers and who actually wins from the spread and rooting of this myth. It analyzes the popular Social Media Success Stories and explains how social networks are arranged. Mendelssohn also explains why numerous friends on Facebook and Twitter subscribers mean nothing for you and your business without old-fashioned connections and contacts in the real world.
Social media are nonsense. This book will help you not get caught on their fishing rod, save your money, avoid mistakes and will give you the practical knowledge necessary for the development of your business.
For whom this book
For owners of small and medium-sized businesses, who want to know the whole truth about the potential of social media to expand the business.
Books
A critical look at the hype around social networks, insightful observations and witty comments by the author, supported by facts, numbers and quotes.
from the author
This book is a witty, unbiased look at the myth of social media, on people feeding it, and just the only marketing allowance that you need. I will explain why there is no social media "in the interpretation of marketers. We will also learn the participants in the marketing industry that help this myth is rooted. Consider the mechanisms by which this heresy applies, and what I call the "Economy of Stupidity". In the end, we will get acquainted with the basics of marketing necessary for everyone. For all these years I bought hundreds of books and found that it extremely rarely there is at least something worthwhile or new. This book is different from others. I will tell you the truth, save money and, I hope you will cheer.
Twitter, Facebook and YouTube are just a platform. They are not bad and not good, not effective and not useless. However, we made it possible to create a myth around them, approving otherwise. According to him, it is enough for us to adhere to the big six platforms for social media (Facebook, Twitter, Foursquare, Linkedin, YouTube, Tumblr), and all our problems will be solved. And the companies and marketers, pushing this myth, meanwhile they are pocketing their pockets. Marketers - imposing any nonsense to you and personally, and the company selling your data to others
If you believe the new experts, the Internet guru, marketers and the media, then we might think that social media is the second coming of the Messiah. They are able to withdraw your product promotion methods and interact with customers to a new level and give a powerful push to your business. Social media are all for the growth of the business, marketers argue.
Journalist and public critic Brandon Mendelssohn skillfully destroys this myth. It shows why social media have become so popular among marketers and who actually wins from the spread and rooting of this myth. It analyzes the popular Social Media Success Stories and explains how social networks are arranged. Mendelssohn also explains why numerous friends on Facebook and Twitter subscribers mean nothing for you and your business without old-fashioned connections and contacts in the real world.
Social media are nonsense. This book will help you not get caught on their fishing rod, save your money, avoid mistakes and will give you the practical knowledge necessary for the development of your business.
For whom this book
For owners of small and medium-sized businesses, who want to know the whole truth about the potential of social media to expand the business.
Books
A critical look at the hype around social networks, insightful observations and witty comments by the author, supported by facts, numbers and quotes.
from the author
This book is a witty, unbiased look at the myth of social media, on people feeding it, and just the only marketing allowance that you need. I will explain why there is no social media "in the interpretation of marketers. We will also learn the participants in the marketing industry that help this myth is rooted. Consider the mechanisms by which this heresy applies, and what I call the "Economy of Stupidity". In the end, we will get acquainted with the basics of marketing necessary for everyone. For all these years I bought hundreds of books and found that it extremely rarely there is at least something worthwhile or new. This book is different from others. I will tell you the truth, save money and, I hope you will cheer.
Twitter, Facebook and YouTube are just a platform. They are not bad and not good, not effective and not useless. However, we made it possible to create a myth around them, approving otherwise. According to him, it is enough for us to adhere to the big six platforms for social media (Facebook, Twitter, Foursquare, Linkedin, YouTube, Tumblr), and all our problems will be solved. And the companies and marketers, pushing this myth, meanwhile they are pocketing their pockets. Marketers - imposing any nonsense to you and personally, and the company selling your data to others
Author:
Author:Mendelssohn B.
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
ISBN:
ISBN:978-500057-070-8
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