Social advertising. The art of influencing with words
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This book is a statement of fundamental principles of social advertising. The author examines in detail the psychological foundations of this current social activities today, the basis of the art of impact on a person in a word, gives concrete recommendations to practices: specialists from the media and PR, employees of advertising departments of firms, psychologists, teachers, social workers, politicians, administrative institutions and organs power, etc. Special attention is paid to promoting a healthy lifestyle, life out of drugs and AIDS, road safety, other topical topics
Author:
Author:Seliverstov Sergey Eduardovich
Cover:
Cover:Hard
Category:
- Category:Politics & Social Science
- Category:Poetry & Literature
ISBN:
ISBN:5-94648-046-4
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