Situational-strategic planning in the economy. Volume 2
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The second volume of the book reveals a methodological approach to comprehensive, integrated, multi-level planning, where enterprises, industries, and regions are not considered in isolation from each other, but exist in a unified system of coordinates of strategic planning for the effectiveness of the product offering. A mechanism for implementation in a unified system is developed, and a new logic of situational and strategic planning is justified. A methodological approach to market segmentation, the selection of strategic economic zones by the firm, and forecasting indicators of the product offering in them is proposed. The book devotes a significant amount of space not only to planning product strategies but also to resource strategies and their impact on intensifying production and increasing the competitiveness of the products produced. Special attention is given to recommendations on the use of modeling in the planning process. Models for selecting economic zones and positioning products, optimizing firm resource programs, as well as models for situational planning of industry and regional markets, are undoubtedly a new chapter in planning theory. The monograph contains many diagrams, charts, and illustrations. The book is intended for a wide range of readers interested in organizing effective business. 3rd edition, with additions and changes.
Author:
Author:Merkulova Yulia Vladislavovna
Cover:
Cover:hardcover
Category:
- Category:Business & Money
- Category:Politics & Social Science
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Dimensions:
Dimensions:22x14.8x3.2 cm
Age restrictions:
Age restrictions:16+
Product type:
Product type:color embossing, gold embossing
ISBN:
ISBN:978-5-282-03488-2
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