Seller of shoes. The history of Nike, told by its founder
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Nike is one of the most recognizable world brands. The creator of the company - Phil Knight is one of the richest people, although in his youth he could not afford to buy Adidas sneakers.
50 years ago, a student of Oregon University and a runner for medium distances, Phil Knight took 50 bucks from his father and began to resell sneakers from Japan. Today, the annual turnover of Nike is $ 30 billion. And a couple of Nikes is found in the closet for everyone - from the president to the teenager.
Phil Knight is a way of mystery, he rarely gives an interview. This book is a confession about the creation of a company that managed to give a dream to millions of people.
Nike has long ceased to be associated only with sneakers. This is an ideology, lifestyle, a system of values. This book will tell how it all began:
· What happened to the waitress who painted the logo for $ 30?
· How did the aircraft engineer come up with the famous Air Max?
· What is the connection between wafflers and innovative corrugated sole?
And hundreds of other sad, instructive, sometimes stupid and incredibly frank stories from the life of the company that conquered the world
50 years ago, a student of Oregon University and a runner for medium distances, Phil Knight took 50 bucks from his father and began to resell sneakers from Japan. Today, the annual turnover of Nike is $ 30 billion. And a couple of Nikes is found in the closet for everyone - from the president to the teenager.
Phil Knight is a way of mystery, he rarely gives an interview. This book is a confession about the creation of a company that managed to give a dream to millions of people.
Nike has long ceased to be associated only with sneakers. This is an ideology, lifestyle, a system of values. This book will tell how it all began:
· What happened to the waitress who painted the logo for $ 30?
· How did the aircraft engineer come up with the famous Air Max?
· What is the connection between wafflers and innovative corrugated sole?
And hundreds of other sad, instructive, sometimes stupid and incredibly frank stories from the life of the company that conquered the world
Author:
Author:Phil Knight
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Top Business Awards
ISBN:
ISBN:978-5-699-86267-2
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