Self-regulation in advertising
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When the dominance of improper advertising becomes infinite, the tightening of laws threatens to be a brake development of advertising, while the principles of self-regulation are becoming increasingly important.
The book describes the main historical milestones of the establishment of the institution of self-regulation in advertising of different countries. Particular attention is paid to the analysis of self-elements in the Russian advertising market
The book describes the main historical milestones of the establishment of the institution of self-regulation in advertising of different countries. Particular attention is paid to the analysis of self-elements in the Russian advertising market