Self-regulation in advertising
Please sign in so that we can notify you about a reply
When the dominance of improper advertising becomes infinite, the tightening of laws threatens to be a brake development of advertising, while the principles of self-regulation are becoming increasingly important.
The book describes the main historical milestones of the establishment of the institution of self-regulation in advertising of different countries. Particular attention is paid to the analysis of self-elements in the Russian advertising market
The book describes the main historical milestones of the establishment of the institution of self-regulation in advertising of different countries. Particular attention is paid to the analysis of self-elements in the Russian advertising market
Author:
Author:Erkenova F. S.
Cover:
Cover:Soft
Category:
- Category:Politics & Social Science
Series:
Series: Advertising Academy
ISBN:
ISBN:3005900045516
No reviews found