Search

Google has become an icon of a modern business, "Gates of Knowledge" XXI century, the giant "database of human intentions" used by millions of people to satisfy their needs, desires and passions, and in which each click is carefully studied by the mouse and will be kept forever . This book is the winner of the 2007 Business Book in the Business History Nomination.
Having entered into the game much later than the companies Yahoo, Altavista, Excite, Lycos and other online technologies, Google proposed a radically new approach to the search on the network, changed the idea of ​​"viral marketing", survived the collapse of the dot comedians and conducted the largest In the history of Silicon Valley, the primary placement of shares in the stock market.
This book is not just a story of Google"s success and its founders, young entrepreneurs Sergey Brin and Larry Page. This is a book about the past, present and future Internet technologies, about the colossal influence that they have on the modern world, from marketing to the media, from finding work to dates, from civil liberties to international law