Strategic planning of the region. Economic and marketing aspects. Tutorial
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The training manual discusses key aspects of the application of strategic tools as the main component of regional economic policy. The role and place of strategic planning in the region’s economy, the main theoretical and methodological approaches to assessing the competitiveness of the region, as well as the state of the Omsk region as part of the application of strategic regional planning are analyzed. Social and economic factors of assessing the competitiveness of the region are proposed. The methodological tools for assessing competitiveness and the economic strategy of the region have been developed. Each chapter contains control issues, as well as practical and test tasks to test knowledge. The textbook is intended for university students, but may be useful for economists, managers and financiers engaged in strategic planning, regional and local authorities, teachers and graduate students of universities of economic specialties
Author:
Author:Natalya Petrovna Rebrova
Cover:
Cover:Soft
Category:
- Category:Business & Money
- Category:Science & Math
ISBN:
ISBN:978-5-00172-466-7
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