Public relations manual in science and technology

The “Public Relations Manuals in Science and Technology” edited by the Massimiano Brucky and Brian Trench is the most detailed review of the most important problems, prospects and the current state of such a quickly developing area as communication between science and society. The authors pay special attention to the phenomenon of the global spread of scientific communication and the determining role of digital media in this process. The international team of authors, a wide coverage of topics and the interdisciplinary approach make this allowance to a fundamental encyclopedia for professionals, and the “key questions” contained in each chapter will become an indispensable help for students and teachers of scientific communication