Price management. Textbook
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The textbook reveals the development of theoretical foundations of value and price at various stages of the evolution of economic science, as well as in modern market conditions. The relationship of the economic policy of the enterprise with key price categories is revealed: pricing, principles and methods of pricing, price strategy and tactics. The universal role of the price in the economy is revealed, its mission is explained, and classification of prices is given. The economic functions of the price and the principles of pricing are determined. Significant attention is paid to practical issues of price management: the process of developing a price policy, the application of various methods and methods of pricing, choosing and implementing a price strategy, and the formation of price, taking into account various external factors.
complies with the federal state educational standards of higher education of the latest generation.
For students, economists, managers, marketers and other practitioners interested in the possibilities of price management in modern market conditions.
2nd edition, processed and supplemented
complies with the federal state educational standards of higher education of the latest generation.
For students, economists, managers, marketers and other practitioners interested in the possibilities of price management in modern market conditions.
2nd edition, processed and supplemented
Author:
Author:Karpova Svetlana Vasilievna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
ISBN:
ISBN:978-5-16-017799-1
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