One hundred friends. The behavioral economy of the volunteer fundraising

Why do people become volunteers of non -profit organizations and collect money for them? “Hundred Friends” is the first book about volunteer fandraise in Russian. For many years, commercial companies have been studying consumer behavior. The book “Hundred Friends” (the original name in the English “Dollar Dash: The Behavial Economics of Peer-to-Peer Fundraing”) gives the third sector the opportunity to keep up with this.

How to attract and hold the donors and volunteers of the fund? Why should fundraining events primarily generate human relations, and not collect money? What is the difference between social and market relations with volunteers? Why does material reward demotivate? How can human cravings be used in charity? The authors disassemble the conscious and unconscious mechanisms, setting in motion a powerful tool for modern NGOs - a volunteer fundraising