Macroeconomic aspects of commercialization of innovation: Monograph
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The monograph discusses the macroeconomic problems of innovative development, revealed the essence of the commercial innovation and investment process, the forms of management and stimulation of commercial innovation activities were shown, the macroeconomic relationships of commercialization of innovation and investment were studied, and theoretical and methodological aspects of evaluating and minimizing commercial risks were revealed.
Particular attention is paid to marketing tools in the commercialization of the innovation-investment process, the mechanism for managing this process and evaluating the effectiveness of innovation.
For masters, graduate students of the economic areas of training and a wide range of specialists studying the macroeconomic problems of commercialization of innovation in modern Russia
Particular attention is paid to marketing tools in the commercialization of the innovation-investment process, the mechanism for managing this process and evaluating the effectiveness of innovation.
For masters, graduate students of the economic areas of training and a wide range of specialists studying the macroeconomic problems of commercialization of innovation in modern Russia
Author:
Author:Shcherbakov V.N., Dubrovsky A.V., Makarova, Makarova
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
Publication language:
Publication Language:Russian
Paper:
Paper:offset
ISBN:
ISBN:978-5-394-03936-2
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