Features of implementing corporate social responsibility by foreign corporations in Russia. Monograph

The monograph presents an assessment of the strategy of corporate social responsibility of the foreign company operating in Russia, Publicis Groupe.
The authors describe the main theoretical approaches to the definition of corporate social responsibility. The work discusses methodological aspects of ensuring the introduction of CSR in Russia on the basis of studying the features of the implementation of the social responsibility of foreign corporations in Russia. Researchers reveal the specifics of foreign and Russian models for the formation of corporate social responsibility and develop strategic directions for the development of the Russian corporate social responsibility system. This monograph is intended for bachelors, undergraduates, specialists and graduate students studying in the areas of Economics and Management in higher educational institutions, as well as practical and scientific workers