Digital economy. Textbook
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The textbook gives a general idea of the digital economy and the technologies related to its development, new management objects are described - platforms and business ecosystems, new principles of business management and approaches to organizing marketing with examples from foreign and Russian practice. Materials can be used in the study of the disciplines "strategic management", "innovation management", "technological entrepreneurship", "strategic marketing", etc.
meets the requirements of the federal state educational standard of higher education of the latest generation.
For bachelor students studying in the field of training "management", graduate students, students of additional professional education programs, as well as for specialists in the field of management and marketing
meets the requirements of the federal state educational standard of higher education of the latest generation.
For bachelor students studying in the field of training "management", graduate students, students of additional professional education programs, as well as for specialists in the field of management and marketing
Author:
Author:Markova Vera Dmitrievna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
Series:
Series: Higher Education. Bachelor
ISBN:
ISBN:978-5-16-013859-6
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