Choice factory. How to overcome 25 obstacles that prevent the client from making a purchase
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In order for your advertising to be effective, it is necessary to clearly understand what exactly drives the target audience during the decision -making decision. The author claims: often the buyer’s decision is influenced by the prejudices that he has, that if there is a turn behind the goods, then he is certainly standing, or that in the bar it is worth taking the same usual beer. How to recognize them in advance and insure them from rash marketing moves when promoting your product without spending money on time?
Richard Shotton analyzes the 25 most common prejudices, based on real cases, expert opinions and research results (conducted by leading world scientists, such as Nobel laureates Daniel Kaneman and Herbert Simon or psychologists Elliot Aronson and Leon Festinger), including The number of their own, and gives market tools working tools to apply to the benefit of the company of each of these prejudices. Knowing what exactly holds your customers from making a purchase, you can use this knowledge to the benefit of your marketing campaigns and significantly increase sales.
For marketers, representatives of brands, leaders of companies related to promotion and sales
Richard Shotton analyzes the 25 most common prejudices, based on real cases, expert opinions and research results (conducted by leading world scientists, such as Nobel laureates Daniel Kaneman and Herbert Simon or psychologists Elliot Aronson and Leon Festinger), including The number of their own, and gives market tools working tools to apply to the benefit of the company of each of these prejudices. Knowing what exactly holds your customers from making a purchase, you can use this knowledge to the benefit of your marketing campaigns and significantly increase sales.
For marketers, representatives of brands, leaders of companies related to promotion and sales
Author:
Author:Shotton R.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-9614-2578-9
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