Sales. The art of creating and preserving consumer value
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What is the purpose of sellers and sales departments in a modern company? They are obliged to serve the case of increasing consumer value, otherwise the company simply cannot survive in conditions of severe competition, but until recently, sellers rather informed buyers more about the value of goods or services than created it, but as the new channels of sales and unification of goods developed, Selling them is becoming more and more difficult, therefore, the company"s sales and profitability is rapidly falling, to overcome this trend it is necessary to adopt a completely different installation: the success of sales is determined by the seller’s ability to create the greatest value for the consumer, and not the ability to eloquently paint the merits of goods and services.
This approach to sales is offered to readers in their new work Neil Riverm, a well -known researcher, creator of the Sales concept using the Spin® method, the author of world bestseller, and John de Vincentis, an international sales consultant and marketing.
The book is intended for managers of companies and specialists in the field of sales, it can also serve as an excellent textbook for those who study sales or are interested in this topic
This approach to sales is offered to readers in their new work Neil Riverm, a well -known researcher, creator of the Sales concept using the Spin® method, the author of world bestseller, and John de Vincentis, an international sales consultant and marketing.
The book is intended for managers of companies and specialists in the field of sales, it can also serve as an excellent textbook for those who study sales or are interested in this topic
Author:
Author:Рэкхэм Н.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Romance & Love
Paper:
Paper:Gray
ISBN:
ISBN:978-5-98995-048-5
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