Sales management. Textbook

The materials of the textbook introduce the reader to the current state of the sales management system in various sectors and areas of activity, with the economic and mathematical methods for modeling the effectiveness of sales activities, a practical approach to Internet delivery, assessments of marketing concepts, alternatives and algorithms. The book presents activity (competency-oriented) practical modules, proposed for the study of business cases, as well as control issues, situational tasks, tasks, tests. The publication is intended for everyone who is interested in acquiring and mastering professional and universal competencies-students, teachers, students of additional education programs in the field of sales management, specialists of the marketing program, merchandising, retail trade, Internet marketing, commerce, as well as for practical workers in the sphere of distribution, procurement, organizations of trade and production processes