Russian speech and the market. Traditions and innovations in business and everyday communication

The book is devoted to the study of the relationship of public life and Russia"s speech at the end of the XX - early XXI centuries. A significant impact on Russian during this period was primarily two phenomena: on the one hand, the restructuring of society and the economy and after it the collapse of the USSR, on the other - the globalization of the economy at the world level.
The study relies on the empirical base: the authentic records of some genres of business communication, such as interviews, negotiations, meetings and collecting written texts. In this case, the method of enabled observation was used. Also, focused interviews were conducted, including politeness and application of new management method. On these topics, questionnaires were developed. The analysis made it possible to see the dynamics of the existence and development of the language in post-transferee Russia. Traditions and innovations are manifested in a different relationship, which is connected both with regional factors and with the accessory of respondents to different generations and floors.
The book included articles of the author, published in the last 20 years, in new processing and layout. The book consists of three parts: "vocabulary and concepts", "pragmatics" and "Russian style of communication".
The market of Russian speech is present, but it is similar to the collage of the binding, in which the work of B. Kustodiev"s "Fair" (1906) is used. In this process, traditions and innovations are combined, coming down ordinary Russian with elements of the market economy and society of achievements.
The book is addressed to the philologists-users, as well as specialists in the field of sociolinguistics and linguistic pragmatics. Used in some parts comparable to the German language, an approach may be of interest to the teachers of the Russian language as foreign and Germanists. The description of the elements of business communication and corporate discourse may be interested in the economic leaders and all who are not indifferent to the development of the modern Russian language