Russian PR text. 100% achievement of results

The publication is devoted to the issues related to the creation of an effective text in the field of media, public relations and advertising.
The first chapter examines psycholinguistic, ethnolinguistic, linguocultureological, jurislinguistic aspects of the content of PR-texts. The second chapter reflects the genre specificity of PR-texts and PR documents. In the third chapter, linguistic techniques for creating texts are investigated. The theoretical material is accompanied by an analysis of errors and errors in texts operating in the media field, public relations and advertising.
The book is addressed to specialists in public relations, advertisers, copywriters, journalists, media editors, as well as a wide range of readers who are interested in the problems of the texts of the mass consciousness