Revolution in corporate reporting. How to communicate with the capital market in the language of value, not profit

The words "exciting" and "accounting", it would seem, are not combined, but, perhaps, in no other way and not to describe the passionate call to the revolution in the world of corporate reporting in this book. The book is not written at all in an accounting language and rather resembles a non -verifying proclamation. Its main idea is this: the traditional reporting of companies is no good, because it does not contain market information and indicators characterizing the factors of value. As a result, investors are forced to make decisions on the purchase and sale of certain shares, based on short-term financial results, which gives rise to unprecedented variability of prices, which recently covered world capital markets. Investors themselves and companies whose shares do not receive a reasonable market assessment, and national economies as a whole suffer from this. What way out the authors offer? To betray publicity more information of better quality. This new model is depicted in such detail that companies could use it as a full -fledged practical manual in building a new corporate reporting system. But you do not have to be the head of the corporation at all in order to understand the message and far -reaching conclusions of this book, which is recommended to all professionals as - without exaggeration - an exciting study of the current state of corporate reporting, its prospects and standards that set the general direction to the development of the entire world economy