Revelations of the advertiser
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A collection of interview with Alexei Ivanov is a unique publication. Because few of the domestic advertising masters are ready to generously share the secrets of skill, to open the door of their creative cuisine, to show the non -paradise side of the business.
The reader will meet recommendations in the book, which usually copywriters save for themselves, find out the backstage secrets of preparing effective advertising, will find paradoxical thoughts, acute estimates, as well as unique actual material for the work of one of the best advertisers of Russia.
For the first time, interviews are published in full without editorial abbreviations and censorship. The material of the book is complemented by new, previously unremarkable photographs
The reader will meet recommendations in the book, which usually copywriters save for themselves, find out the backstage secrets of preparing effective advertising, will find paradoxical thoughts, acute estimates, as well as unique actual material for the work of one of the best advertisers of Russia.
For the first time, interviews are published in full without editorial abbreviations and censorship. The material of the book is complemented by new, previously unremarkable photographs
Author:
Author:Ivanov A.
Cover:
Cover:Hard
Category:
- Category:Humor & Entertainment
Series:
Series: Separate Edition
ISBN:
ISBN:978-5-905641-42-8
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